“Data-Driven Thinking” is written by members of the media neighborhood and contains fresh ideas on the digital transformation in media.
Todays column is written by Gary Kibel, a partner in the digital media, technology and personal privacy practice group at Davis & & Gilbert
. Because the early days of the web, when federal regulators expressed issue that consumers did not comprehend what data was being collected about them online and how it was being used, business have been drafting privacy policies..
The directing concept for these personal privacy policies has actually constantly been the Federal Trade Commissions (FTC) restriction on “unfair or deceptive practices or acts.” That suggested preparing a policy that was thorough and detailed, easy and yet clear for a consumer to digest. An early California law and behavioral advertising self-regulatory concepts needed certain specific disclosures, however in general, the FTC requirement was unclear enough to provide publishers flexibility in how they structured their disclosures.
Then more regional regulations emerged, leaving consumers more baffled and forcing business to resolve multiple regulations concurrently..
A lot of personal privacy policies from large portals overshadow that already. It would take a consumer quite some time, possibly more than an hour, to check out some of these privacy policies. The only celebrations most likely to check out such prolonged privacy policies are regulators and class action complainant attorneys.
Follow Gary Kibel (@GaryKibel), Davis & & Gilbert LLP (@dglaw) and AdExchanger (@adexchanger) on Twitter.