Do computer game advertisements count? Im going to say yes. This online video advertisement for the computer game Watch Dogs 2 sticks out to me as a super-relatable, HIGHLY millennial-targeted little bit of advertising. From drones, to selfies, to street art, to 3D printing, to a copyright-friendly variation of Googles “campus,” its got whatever that embodies where our young person society is currently and where were headed. To me, ads like this fall somewhere in between film trailers and regular item advertisements– and as a film, video game, and marketing enthusiast, advertisements like this on non-traditional media platforms are constantly broadening the limits of where I feel I can take my career.
Written by Blake Lucas
In the world of marketing, youll find that many commercials fall into a significantly foreseeable pattern. With this being the case, it takes a certain kind of advertisement to stand out to me and truly reach the point where I feel an accessory to it– that being said, youll find that not all of the ads below fall into an “emotional” classification.
Ripple from Nike.
If by saying “preferred ads ever” you imply Im expected to select the ones that provide the ideal message to the ideal audience in the right way, this ad definitely doesnt belong here. A 2015 survey reported that this particular Cadbury ad was voted the UKs preferred advertisement of all time (check that out here).
See Dog 2: Cinematic Reveal from Ubisoft.
on Nov 30, 2016
With this being the case, it takes a certain kind of advertisement to stand out to me and really reach the point where I feel an accessory to it– that being stated, youll discover that not all of the ads listed below fall into an “emotional” category. If by stating “favorite ads ever” you imply Im supposed to choose the ones that provide the best message to the ideal audience in the right method, this advertisement certainly does not belong here. A 2015 study reported that this specific Cadbury advertisement was voted the UKs preferred advertisement of all time (check that out here). To me, ads like this fall somewhere in between motion picture trailers and routine item ads– and as a motion picture, video game, and advertising lover, ads like this on non-traditional media platforms are continuously expanding the limits of where I feel I can take my career.
In the world of inspirational sports brand advertising, you can do no better than this ad highlighting Rory McIlroys increase to popularity following the steps of his hero, Tiger Woods. Solidifying Nikes representative as a super-badass, dedicated brand, this is not only one of my preferred advertisements, but among my preferred sources of inspiration– one I find myself regularly returning to no matter what Im needing motivation for that day.
Gorilla Ad from Cadbury.