Apples ATT structure continues to make user acquisition and retention campaigns more challenging to deploy, track and procedure. In light of this, app marketers need to find new opportunities for keeping an engaged audience. The number of available marketing IDs on iOS (IDFAs) is decreasing, and Apples native tracking and attribution solution, the SKAdNetwork, has serious restrictions for app marketing campaigns.
Utilizing cross-promotion to optimize LTV at the portfolio level, instead of the specific app level, will be the vital method for app online marketers in 2022 and beyond. Success will depend on app online marketers ability to better predict the when and what for cross-promotions– and get smarter about running those cross-promotions while keeping the worth of their own stock

.

The cross-promotion thinking game
The standard method to cross-promotion deploys projects on an app marketers unsold inventory to promote other portfolio titles. However if not introduced at the specific best time, cross-promotion can unintentionally ruin the money making worth of that inventory.
If targeted prematurely, users from the very first app may download another prior to theyve reached their complete life time worth (LTV) possible in the first– or prior to they are all set to start a brand-new app.
Users might not be interested at all and may have currently downloaded a rivals app if targeted too late. On top of this timing challenge, its a thinking game to identify which location app would be best for each user.
Machine learning hones better responses for smarter cross-promotion
New technologies are using device discovering to remove this guessing game, applying predictive analytics to give much better responses to the who, what and how for reliable cross-promotion:
Determining the ideal cross-promotion targets: The predictive capabilities of best-in-class tools can forecast the likelihood that a user will churn with an average of 90% accuracy. This accurate targeting develops a solid foundation for the cross-promotion campaign.
Matching those targets with cross-promotion deals: Harnessing the information an app marketer has about that user, the predictive tools instantly suggest one or more apps from the portfolio.
Connecting those matches with reliable ad positionings: Dedicated advertisement placements enable app publishers to run their cross-promotion advertisements without interfering with the money making of their own stock.
Reengage users without counting on marketing IDs
Optimizing user-level LTV through efficiency retargeting will continue to pay for the portion of users who opt-in to share their user data. As users progressively decide out of sharing advertising IDs on iOS, its difficult to acknowledge them and motivate them to return to the app.
Keeping important users within the app community becomes more vital than ever provided this information deficiency. By taking full advantage of user LTV at the app-portfolio level through cross-promotion, app marketers can continue to reengage their users and keep them within the world of their apps– without the need for gadget IDs.
Construct out a forward-thinking retention method
Using cross-promotion to optimize LTV at the portfolio level, rather of the individual app level, will be the essential technique for app online marketers in 2022 and beyond. The same technique can also produce a solid user-retention strategy. Success will depend on app marketers capability to better predict the when and what for cross-promotions– and get smarter about running those cross-promotions while preserving the value of their own stock

.

By Margot Miller, Brand Content Manager, Adikteev
Apples ATT framework continues to make user acquisition and retention projects harder to release, track and procedure. In light of this, app online marketers need to find new avenues for preserving an engaged audience. The number of readily available marketing IDs on iOS (IDFAs) is decreasing, and Apples native tracking and attribution solution, the SKAdNetwork, has serious restrictions for app marketing projects.
Cross-promotion has actually shown to be a highly efficient way to retain users at the portfolio level, especially for video gaming apps. However the challenge is accurately targeting the best users at the best time with the ideal app from the portfolio– without cannibalizing money making of the stock.

site-tuning