Marketing completes for our attention. We tend to overlook it as we have more vital concerns occupying our minds. Contribute to it the general clutter of media and we have to value creative ads which get noticed and stay memorable. My weekly collection of clutter breaking imaginative advertisements is a small homage to such efforts. Here are a few creative ideas which caught my eye this past week:

FG Dog Health Cover: bad choices

In general, insurance coverage (no pun planned) category can safely be bracketed under boring advertising. And then we have exceptions such as this from Future Generali which has both a fascinating item offering and an innovative concept. Family pet owners are known usage great dog! as a benefit or gratitude of good behaviour. It is linked cleverly with the proposition excellent pets make bad choices and then tied to the product offering of a health insurance coverage for pets.

Agency: Mullen Lowe

Hindustan Unilever: Bin Boy

In my view, story informing is an over-used expression when it comes to explaining reliable or reliable ads. I do not believe all brand names have a great story to tell either.

Company: Ogilvy

Dollar Shave Club: mafia

A pertinent dramatisation of the brand advantage is often a result of a series of so what? concerns. A smooth shave and a resultant smooth cheeks leads to an amusing situation in the context of the mafia world (as represented by Hollywood movies).

Specsavers: out of order

Shouldve gone to Specsavers is an idea with legs as they state in advertising– a concept with great deals of fascinating analyses and possibilities. The disadvantage of not having examined ones eye sight (and choosing Specsavers as indicated) leads to humorous or a minimum of amusing situations– heres one such.

Company: The Agency

Renault: dont drive

Agency: Publicis Conseil (click the image to see the movie).

Its interesting that a car brand must advise owners to not utilize it. The penny drops when the argument is total: even if its a hybrid, its great not to use all of it the time. Cycling and walking are encouraged as much better kinds of transportation even theres a non-petrol drinker available. Nice.

Citroen: Elektro Happy

I thought perhaps the idea of when driving an electric vehicle whatever appears rosy might have been pushed a little bit further. The reason-why for the equanimity is not explained with a strong product-link and stays a claim. However, a fun movie.

Company: BETC, Paris

Which one was your favourite? Do remark in.

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Add to it the basic mess of media and we have to appreciate creative advertisements which get discovered and remain memorable. My weekly compilation of mess breaking imaginative advertisements is a little homage to such efforts. Here are a couple of creative concepts which caught my eye this past week:

And then we have exceptions such as this from Future Generali which has both an intriguing product offering and an imaginative concept. In my view, story informing is an over-used expression when it comes to describing effective or well-crafted advertisements.

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