I wasnt able to publish anything new in my blog for a number of weeks. Here are some creative ads from current times which captured my eye and have actually gained presence in social media too.
Cadbury Dairy Milk: recreating the cricket advertisement
Kuch khaas hai zindagi mein ( Theres something unique about life) became part of a renowned ad from the late 90s. Those who were young people at that time (and even those maturing because years) still remember the ad fondly and likely to remember every element of the ad from the jingle to the shot breakdown. The last spontaneous jig and the slightly embarrassed laughter of the cricketer were likewise essential frames engraved in memory. The movie and the back story to it are part of marketing & & advertising history in India and are business school case studies. Back then, the intent was to expand the appeal of the brand name beyond children and highlights the kid in you was a good interpretation suggested to interest young people. In a smart relocation, the firm has actually re-created the advertisement frame to frame, maintaining the old jingle too. The ad and the story around it has gone viral across general news and trade websites. The twist in the brand-new ad is the gender reversal– to show a women cricketer as the lead character who ratings a sixer and a man as the spectator-friend who does the jig. The timing is perfect as there is a renewed interest in femaless cricket and a general awareness or disposition towards gender equality in all spheres– including sports. In advertising circles, it makes sure to evoke the I want I had actually considered this response.
The amplification around the ad has been great– stars, marketing & & marketing folks (on Linked) and even other brand names have actually voiced their preference for the advertisement, giving it an additional buzz. Brings out the child in you or sets off spontaneous charming acts in situations least anticipated has actually been done numerous times by lots of brands and I have constantly found such to have a tenuous link to the brand.
Axe Lite: less tempting
Or the Diet Pepsi advertisement starring Michael J Fox (Aamir Khan and Aishwarya Rai in India) or several Thumps Up ads? And then theres the long enduring gum, sweet and such like. A recent ad from Foxs dramatises the long enduring effect in an aesthetically appealing manner.
I like it when brands dont themselves too seriously. For a long time, Axe (known as Lynx in some markets) doubled down on the irresistible to the opposite sex platform showcasing the lead character somebody females swoon over. There was a time when two brands from the Unilever stable– Axe and Dove where at opposite ends of the spectrum.
Agency: Joint, London
DHL: No time to pass away
Those who were young grownups at that time (and even those growing up in that decade) still remember the advertisement fondly and likely to remember every component of the ad from the jingle to the shot breakdown. In a smart move, the company has actually re-created the ad frame to frame, retaining the old jingle too. Or the Diet Pepsi advertisement starring Michael J Fox (Aamir Khan and Aishwarya Rai in India) or a number of Thumps Up advertisements? I am not sure if the brand is abandoning its security platform (I hope they dont)– but a new ad from Volvo is dramatising peace of mind as a benefit and extrapolates that into a joyride for both the truck chauffeur and his dog. Diehard sport fans see a game in any circumstance– thats the property I got from this advertisement for the betting brand name, Ladbrokes.
COVID-19 has activated a varied set of actions from brand names. They range from urging people to stay home (during the strict lockdowns in 2015), follow proper behaviour such as wearing masks and to get vaccinated. While the intent was great, some of the brands lacked reliability in attempting to relate to a healthcare cause. In the UK, NHS has been doing some stellar work to raise awareness on several elements of the pandemic crisis– the psychological tension on healthcare service providers being the latest. An effective, gutting movie which shows the truth of what the medical community goes through.
Life360: adult puberty.
When a familiar circumstance is presented with a twist in the cast of characters– the viewer is setup to expect the unanticipated, it is always appealing. Parents typically make a huge event out of talking with their young teens about what they believe are sensitive topics. That uncomfortable minute is offered a twist where the kid is the one offering the we require to chat vibes to the mother. I liked the coined expression– adult puberty and the way the items functions (of a Family Locator & & GPS Tracker) is woven into the story.
NHS: how one crisis has triggered another.
Firm: Five By Five.
Because Casino Royale ( 2006 ), DHL have actually been accountable for the transportation and logistics solutions related to the shooting and production of the 007 movies. For the highly prepared for No Time To Die, DHL moved the movie and stunt devices between places in Norway, Jamaica, Italy and around the UK. From the famous Aston Martin to key props, DHLs logistics specialists guaranteed whatever was delivered on time..
Agency: adam&& eveDDB.
Agency: Fred & & Farid.
Ladbrokes: gambling establishment balloon.
Which one was your favourite? Comment in.
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This isnt really an advertisement however I liked the innovative thinking from Skittles when they was familiar with that Jeff Bezos group brought the brand in their current space flight.
The anticipation and wait has actually worked well for the franchise in my opinion as they are able to milk the brand homes that much longer. A recent advertisement from DHL, the main partner of the film has released a TVC which drives home the twin messages of ensured delivery and relied on logistics partner.
Firm: Forsman & & Bodenfors.
Agency: 180 Amsterdam.
Skittles: area edition.
I am not sure if the brand name is deserting its security platform (I hope they dont)– however a new ad from Volvo is dramatising assurance as an advantage and extrapolates that into a joyride for both the truck chauffeur and his dog. As they state, one cant go too incorrect if the ad evokes a so sweet! response owing to casting animals or infants.
Other channels too use idents for their own brand or to promote a particular programme or sports event. In such idents the sponsoring brands design elements or story is woven into the visuals. The current set of idents for Scewfix in the UK do a great job of highlighting the brand name in an aesthetically interesting manner that sits well with the football match telecast hints.
Volvo Trucks: Joyride.
Concern Worldwide is Irelands largest help and humanitarian firm. #UnfortunatelyFakeNews announce a couple of actions wealthy powerful could do to end severe hardship however present it as a dream list or a day dream.
Issue Worldwide: phony news.
Firm: Wunderman Thompson.
There is no twist to the plot and as an audience you understand that they shipment would be made however it keeps you hooked thanks to the stunts and the James Bond props.
Diehard sport fans see a video game in any circumstance– thats the facility I got from this advertisement for the betting brand name, Ladbrokes. And all of it falls into location with the We play together tag line for a casino variation of the brand name. Liked the plot and the energy.
The increase of social and digital media has had a favorable effect on localised marketing. Both regional and national brands can now reach a much sharper audience. Weve seen Tata Tea create regional ads anchored on a regional idea and carried out in a manner which strike home with them. The startup world has actually also added to this phenomenon crafting ads that make sense for a greatly specified location. Dunzo, is a noteworthy brand in this context using all their platforms they are active on, quite well. A current effort from them– a complete page ad and a booklet offering everyday Kannada expressions to Bangaloreans is a terrific effort.