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THE ORIGINAL?Move for equality/ UNESCO– 2019″ For the very first time, 2 chess grandmastersbroke a rule. And Black began.” Watch the Case Study videoAgency: BBDO Dusseldorf (Germany).
LESS ORIGINALBlack goes first/ Detroit City Chess Club– 2021″ One simple rule change.A minimal edition black goes first chess board” Check the official websiteAgency: Anomaly New York (USA).
Be the judge!CoincidenceCopycat.

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Joe La Pompe advertising, publicité – Black goes initially on the chess board/ Échec à la créativité?” Masked to unmask copycats.”

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