Ideasicleˣ: The First Advertising SaaS Platform For Virtual Creativity.
If timing is everything, then Ideasicleˣ is the poster child. Just when the world shuts down due to Covid-19, a platform shows up that helps speed up imagination through remote work. I was captivated enough with the principle, particularly as a brand-new company idea device, to connect to its founder, Will Burns, to get more information about it.
” What the world requires now are concepts. Lots and lots of concepts.” Ideasicleˣ Founder, Will Burns
Michael: First, what is Ideasicleˣ?
Will: Ideasicleˣ is a software platform for ad agency (a SaaS), where subscribers can recruit teams of four freelancers, inform them, watch the four work as a group posting concepts and building on each others ideas, and pay them after the work is done, and do it all right on the platform. The freelancers work from another location from any place they live. And if theres a freelancer they wish to utilize, however she or he isnt in the Ideasicleˣ database theres a method to welcome them using the freelancers email address. Thats how we organically grow the freelancer database.
Prior to the pandemic, there were 57.3 million individuals freelancing in the U.S. Its approximated that by 2027 there will be 86.5 million freelancers (source: Upwork).
Michael: Did you develop this idea since of Covid?
Will: It may look that way, however no. I have actually been developing this principle for about 10 years now. I started the initial Ideasicle (no X) by utilizing off-the-shelf software and about thirty imaginative professionals I d worked with at Wieden, Goodby, Arnold or another of my companies past. I d get the customers, recruit groups for the projects, inform them, keep an eye on the idea development, present the concepts to the customer, and pay the experts. But with Ideasicleˣ firms can do all of that themselves whenever they need ideas.
Michael: What kinds of concept jobs are right for Ideasicleˣ?
Will: Ideasicleˣ is fantastic for huge conceptual concepts. Its likewise terrific for more prescriptive creative needs like big advertisement project platforms, brand ideas/tag lines, marketing ideas, names (for companies, items, etc.), PR stunts, go-to-market concepts, social media concepts, etc.
Michael: How does it work?
Will: Subscribers get a Command Center or a dashboard with all their active idea jobs. On the Ideasicleˣ platform they open up a new task, complete the essential info including just how much theyre ready to pay the freelancers, search and recruit a team of four from our database of freelancers and as soon as you choose your team an e-mail heads out to them informing them and connecting them to the Idea Stream page. On that page, the freelancers can see the instruction products (video and pdf of the quick) and instantly start posting concepts. And there are powerful tools offered for them to get whats in their go out onto the post– they can embed videos and photos, theres a thesaurus and dictionary, and great deals of font style versatility. When a freelancer posts an idea from their PC, phone, or tablet, the remainder of the group is notified through email and connected right to that post so they can read it and then build on it. Thats really the magic of Ideasicleˣ– all the structure and riffing that goes on in between the freelancers on the team. The client can pay the freelancers right from the platform.
Michael: How did you get to four as the number of team members?
I attempted having 8 or 10 working on tasks at very first however what I understood is with that numerous individuals theres less ownership of the task and its a little daunting to post any concepts to such a crowd. Four is the ideal number because its not so lots of that its frightening, everybody feels real ownership over the project, and you still get more point of views colliding than the typical team of two (writer/art director).
Michael: What is the output of an Ideasicleˣ task?
Will: As the freelancers post a growing number of concepts, it dynamically fills what we call the “Idea Stream” with posts, newest ideas on top. Each concept and all of its riffs and builds are nested together in neat threads. When the task is done the firm consumer can then output a PDF of the entire Idea Stream to then give out to internal groups for more development. In other words, you will not get finished compensations coming out of this process, but a flurry of ideas over a few days to then prepare for presentation with your own groups.
Michael: Is there a cost-benefit?
Will: Yes. Agencies remain in complete control of what they pay the freelancers. They can welcome numerous freelancers (more than 4) for a task and deal whatever amount its worth to the company, per freelancer. Some freelancers may balk at the money and turn it down, but some might not be awfully hectic at that moment, may believe its a fun task and state yes. Its really market forces at work. On the other hand, because Ideasicleˣ is entirely virtual the freelancers can deal with multiple assignments throughout lots of various agencies, so they stand to make more cash doing what they enjoy. Its like an idea economy.
Michael: When will Ideasicleˣ be offered?
Will: We are beta testing the platform now with a couple of firms (going actually well). Those 50 clients will get their subscriptions at 1/2 off, so your readers might desire to sign up for our email list so they get informed the platform is live.
Michael: Why did you produce Ideasicleˣ?
Will: I have actually constantly liked seeing new ideas being born into the world. I get the chills when I see, or have a great idea. With Ideasicleˣ I get delighted knowing that thousands if not millions of ideas will exist that might not otherwise have.
Special deal for Fuel Line readers: be informed initially when virtual creativity platform Ideasicle X goes live. The first 50 consumers get 1/2 off. For more information click on this link.

Will Burns: Founder/CEO of Ideasicle, Brand Consultant, and Forbes Contributor, consumed with comprehending the nature of imagination by means of his blog site, The X Factor. Get in touch with Will through @Linkedin and Twitter @WillOBurns
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