Ambi Parameswaran: a legend in the advertising & & marketing world, I respect the large energy, commitment and perseverance in authoring best-sellers, writing routine columns and hosting shows on trade websites such as Brand Equity.

Blogging is back in style however format and delivery has changed: apart from Blogspot and WordPress there were several other platforms which came into being in the early part of the last years. The open-source blogging platform Ghost, understood for its very little user interface was released in 2013. Blog site posts throughout topics utilized to garner reader comments and both healthy exchange of views and flame wars were seen in the remarks area.

In this context, here are a few material developers (text based or otherwise) and enablers whose work I appreciate (not always follow routinely though):.

My website crashed in 2009 and I wasnt able to recuperate much of the content. Blog site posts throughout subjects utilized to gather reader comments and both healthy exchange of views and flame wars were seen in the remarks section. Material beyond text: as I pointed out earlier, content today includes video and audio format too. The COVID-19 pandemic and extended indoor stay is said to have accelerated the intake of streaming material. I require to make efforts to diversify the content types such as video and experiment with guest posts, interviews and likewise start utilizing platforms and tools such as YouTube and podcasts.

All said and done, my nature is to write for an audience for one: myself. Likewise, I do not really care much for chasing metrics such as page views, typical session time, number of customers and such like. , if such metrics occur or increase I consider it a benefit.. However I require to make efforts to diversify the content types such as video and experiment with visitor posts, interviews and likewise begin utilizing platforms and tools such as YouTube and podcasts.
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I set up current domain and blog in 2009. But a minimum of a couple of years prior to that I was started blogging.

Apps like Stoop Inbox which assist you find, subscribe, and consume newsletters can be found in helpful in this age of information overload.

A beneficiary of this would also be the long type composed text as seen in the appeal of Substack, which was initially for sharing paid e-mail newsletters. Today it has more than 500,000 paying subscribers and countless authors who post newsletters on the platform. The majority of these are complimentary (some with subscriber count encountering numerous thousands)..

Image sourceSuch an ecosystem is also assisted in by folks who are considered voice of authority in their domain– who offer the much required experience, guidance and anecdotes..

Roshan Cariappa: the CMO of Vymo a B2B company, he is a prolific material developer curating podcasts, talk programs, writing articles and more..

Service journalism too has seen content developers successfully monetise their writing by offering subscription-driven long-form, research-led short articles. And then there are independent newsletter producers who not simply aggregate news from numerous however produce everything well in terms of good copywriting, utilizing gifs and such like.

Aiyyo Shraddha: her comical takes in Kannada or Tulu about everyday life got a lot of traction. Ever since she has expanded her target market through equally funny and sharp takes in English and Hindi..

Content beyond text: as I discussed previously, content today includes video and audio format too. The COVID-19 pandemic and prolonged indoor stay is said to have actually accelerated the intake of streaming content. Conversations, tutorials, comedy regimens and showcase of proficiency prevail styles across video and audio. In my blog, I have stopped working to create anything beyond text which is something I are sorry for. Video evaluations, audio or video interviews need to have been explore but I have hence far merely composed and pushed release..

Blogging– in the kind of writing is no longer dependent on one or 2 publishing platforms. There are myriad options and the scope for monetisation too has actually increased..

It remained in 2008 (I believe), that I had actually set out to manage 2 blog sites– one on advertising and the other on all things Apple. Back then the Mac-PC wars were common on the internet and perhaps it was my intrinsic desire to protect Apple that activated this idea. The blog on Apple was indicated to use news & & views (I was quite chuffed with Mac Love Not War as its title) however I quickly realised I will not be able to match the professional news media and full-time blog writers in regards to speed and depth of news protection. I might also not declare to be an expert on all elements of Apples innovation and business to dispense viewpoints. So I shut that and concentrated on lbhat dot com– a blog on subjects relating to advertising. A couple of preventable snafus which highlight that I did refrain from doing enough research on the blogging front:.

Ankur Warikoo: an entrepreneur, mentor and public speaker I like his easy-going style, focus and clarity that he brings to his courses..

Over the last couple of years, the rise of the creator economy, enabled by video and audio platforms, has actually restored the interest in material usage. YouTube, TikTok, podcast development (through tools like anchor.fm) and distribution through Spotify, Apple Podcasts, Instagram and others have actually allowed an ecosystem of material creators and (some) paying customers.

Sanjay Subrahmanyan: a Carnatic music professional, I enjoy the method he has actually monetised his skill with a Sanjay Sabha tier on YouTube. His production team likewise should have kudos for creating a constant style language across platforms. While I have absolutely no understanding about music I delight in the reality that his videos convey a mastery of his craft which he enjoys developing such content..

My WordPress skills in terms of dealing with any code or customizing the files through FTP was rudimentary at finest. My website crashed in 2009 and I wasnt able to recuperate much of the content. I also wasted far too much cash and effort in web picking and hosting, purchasing themes over the years.

Substacks most popular authors make vast amounts from the platform, with its leading 10 publishers generating $7m (₤ 5.1 m) per year between them.Source.

Rishad Tobacccowala: a veteran of the advertising industry, I simply love his insights and articulation on business and patterns in human behaviour. I particularly like these 2 posts: The 5 Ps of Success and Re-thinking Presentations.

The increase of social media platforms such as Twitter and Facebook led to the expression micro-blogging. Soon, in my view, conventional blogging lost a bit of it shine.

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