Throughout this time of the year, we have a huge selection of Best of and Worst of from the past year. The first part of my attempt at sharing 12 finest ads of 2021 consisted of both standard TV commercials and some clever social media driven ideas.

iTV: Drama vs Reality

Why I liked it: Assemble together is such a smart expression to portray both IKEAs item approach and the beliefs related to celebrations. In Canada, while the Indian-diaspora is significant enough to be traditional it is great to see a festive ad anchored around a Diwali setting. The hero if the ad, as it were, is a foot-tapping Hindi film soundtrack. The visuals are choreographed to its beat and all of it makes for a captivating watch which brings a smile.

Why I liked it: in the context these dayss marketing, identifying well-crafted press ads and traditional posters provides me fantastic enjoyment. As someone who saw the best of Indian print advertising in the 90s this poster from Channel 4 brought a smile.

Agency: Five By Five.

In September, Cadburys 5-Star garnered a great deal of buzz by re-creating their renowned 90s ad too.

Company: Lowe Lintas.

The very first part of my attempt at sharing 12 best advertisements of 2021 included both conventional TV commercials and some smart social media driven concepts. In Canada, while the Indian-diaspora is considerable enough to be mainstream it is nice to see a joyful advertisement anchored around a Diwali setting. The hero if the ad, as it were, is a foot-tapping Hindi film soundtrack. Why I liked it: there are ads and then there are ads with a main idea. In this wonderful advertisement for Swiggy One, the pawtagonist or rather the protagonist is a family pet feline through whom we see the advantages or risks of home delivery.

Why I liked it: the intent was to pitch Spotify as a brand that delivers an engaged audience to advertisers and media buyers. Back in the day, publications and TV channels would send direct mailers and sales brochures to media planners or brand name managers giving reasons that their residential or commercial property ought to get investments. In this television spot, the visual metaphor of a bubble shows users oblivious to the world as they are immersed listening to Spotify.

Engaging ads for DIRECTV, Dunzo, Zomato were likewise part of my August 2021 collection.

Spotify: all ears on you.

November is also the month where Christmas ads make a look in the West. This year too there were many magnificent productions, which pull at the heart strings.

Screwfix: brand idents.

Why I liked it: A TV channels promoting its catalogue of content which consists of reality and drama shows is not a real item differentiator– lots of brands can claim that. Its in the point of view of that proposition lies the magic: as a face off between the two categories to acquire attention. An area including Ferne McCann, known for the truth show, First Time Mum and actor Richie Campbell takes it to another level. The scale, production values and the attention to detail– are all outstanding. Liked it.

Why I liked it: there are ads and after that there are ads with a main idea. In this wonderful advertisement for Swiggy One, the pawtagonist or rather the lead character is an animal feline through whom we see the benefits or risks of home delivery. Liked the copywriting and the voice over too.

In July, there were other compelling creatives from Heineken, Channel 4, iPhone and more.

October was also a month of debates raked up by social networks outrages over portrayal of women in ethnic wear and a Diwali project from FabIndia. It was likewise the start of the festive season in India and several brands caught the state of mind in their ads.

Company: FCB.

Which one was your favourite? Do comment in.
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In December, CRED continued its throwback to 90s nostalgia while there were some creative ads from Air New Zealand and SEKONDA enjoys too.

IKEA Canada: Assemble together.

Agency: Rethink, Canada.

Company: Uncommon

Channel 4: Paralympics poster.

Swiggy One: Koko.

Brand idents– those 5 or 10-second movies where a brand name reveals its association with TV program or a channel conveys what they stand for (remember these classic idents from MTV when it used to play music?). A set of idents for Scewfix (UK merchant of trade tools, devices and hardware items) do a terrific task of highlighting the brand name in an aesthetically engaging manner that sits well with the football match telecast cues.

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